Writing the brief and choosing photos

Before and after without fiction: two true photos, same job, no movie lighting swap

Honest before/after on Bizzit. Permission, same site, no stacked extras. Photo rights. Not a miracle medical claim. We do not have a retouch SKU.

Captions on the uploads: IMG_4032 is how a plumber gets a bakery alt text

Captioning Bizzit uploads. Alt text, product names, not keyword stuffing. Accessibility basics. Hero vs product. 50 turns to fix mislabels.

Deposit language that is clear: the amount, the hold, and the if-you-cancel in one breath

Clear deposit copy on Bizzit. Salons, custom goods, trades. Not booking-sync. Not legal advice. Shops: deposits for made-to-order. Match checkout. Pro $12.

Do not use chat screenshots as product photos: a bubble is not a SKU

Why chat and marketplace screenshots fail as Bizzit photos. Fake-review cousin. Rights. Product photography. Instagram comments are not stills. We will not teach a testimonial collage.

Do not use headings just to make type bigger

One H1. H2 then H3. Do not skip levels for style. Bizzit articles follow that. Generated sites should too — rebuild if Cipher stacked titles.

Facts versus opinions on a small site

Put hours, prices, and towns as facts. Skip unsupported superlatives and fake stats. Bizzit will not invent averages. Pro $12 does not buy puffery.

From-prices you will honor: a floor is a promise, not a magnet

From-price copy on a Bizzit site. Match the card to the door. Service caveats. Not a fake average job cost. Shops cousin: from-price vs cart. $12 does not change the floor.

Headlines that are not slogans: say the job in the first line

Non-slogan headlines on Bizzit. H1 is the job. headline-generator is a helper, not a vibe machine. One H1. No keyword stuffing. Meta-preview for SERP, not for rank.

Hero versus product shots: the wide photo sells the place; the card must sell the thing

Hero images versus product/service photos on Bizzit. Shops: match the box. Trades: the van versus the repair. No screenshot heroes. Palette is not a photo.

Hours copy that matches the door: the sentence and the JSON have to be the same clock

Hours sentences on a Bizzit site. Match door and GBP. hours-schema. Seasonal and weekend. Ops siblings exist — this is the words. No fake 24/7.

How to write the brief: nouns, hours, prices you will honor, the one action

Writing a Bizzit brief. Nouns before adjectives. Hours, from-prices, photos. brief-builder. 50 Free turns. Rebuild if the trade is wrong. Not a slogan mill.

Menu writing: if they cannot order from it, it is a poem

Writing menus on a Bizzit site. Prices, allergens you will state, sold out. Not a PDF screenshot. Bakery article is a trade example — this is the menu skill. Hours still have to match.

Name the people who show up: a real first name beats a stock “our team”

Naming real people on a Bizzit About or staff line. No fake authors, no stock teams. Safety: you can omit a last name. One-person About page sibling. Photo rights.

No lorem on a live URL: placeholder text is how you train people to bounce

No lorem ipsum or fake coming-soon copy on a published Bizzit slug. Publish when true. Draft privately. First honest visitor. We do not sell “under construction” as a brand.

Nouns before adjectives: “wet basement” builds a site; “passionate solutions” builds a poster

Noun-first briefs for Bizzit. Rebuild rule. 50 turns. Voice of a trade. headline-generator after nouns. Not a synonym mill.

One call to action: the page should want one next step, not a junk drawer of buttons

Single CTA on a Bizzit site. Match the brief. No fake chat. No mashed cart on a quote job. Ops: staff script. Pro checkout only if that is the action. Free slug can still have a true CTA.

Price ranges without hiding the floor: “$80–$200” is a range; “pricing varies” is a shrug

Price range copy on Bizzit. From-prices, variants you pack, no coy “contact for pricing” if you have a floor. Not a fake market band. Match checkout. $12 unrelated.

Seasonal hours in plain sentences: “winter Saturdays until 3” is a sentence, not a vibe

Seasonal hours copy for Bizzit. Plain days and times. Ops: weekend drift and holidays. hours-schema. No leftover Christmas. Voice stays dull on purpose.

Service-area copy without stuffing cities: name the area you drive, not a keyword necklace

Service area copy on Bizzit. No city doorways. No 400 URL clones. NAP for the base. Google’s local spam rules. We do not sell local rankings. Home-services article is a trade — this is the copy rule.

Voice of a trade: the plumber does not talk like a candle brand

Trade voice on a Bizzit site. Nouns, tools, the actual mess you fix. Not slogans. Not fake warmth. Cipher will genericize — you put the trade back. 50 turns.

Which photos to upload: a short roll of true stills beats a folder of maybes

What photos to upload to Bizzit. Hero vs product. Phone vs stock. No chat screenshots. Rights. Photographer cost is separate. Free to upload on the builder path.

Write what you will not do: a refusal is copy, not a failure of hustle

Negative copy on a Bizzit brief. Refusals, scope, licenses you do not have. Cuts generated extras. Trust: licenses. Service area. 50 turns to delete.

Cipher cannot smell the shop. You have to write it.