Copy and photos
If you do not do roofs, the site should not bid on roofs. Cipher will, if you never said no.
Positive copy is comfortable. Negative copy prevents the generated extras: the spa add-on on a barber, the 24/7 on a crew that sleeps, the city you do not drive. Customers also waste fewer calls. That is kindness and ops.
Add a short "we don't" list to the brief: jobs, places, hours, materials. When Cipher adds them back, delete and rebuild. Staff should say the same no.
Jobs you refuse
Roofs, medical, emergency if you are not emergency. Licenses page if you almost claimed one.
Places you refuse
Service area. No stuffing, but a true "not the north shore" is allowed.
Hours you refuse
Nights, Sundays. Do not let "we're here for you" overwrite the sign.
SKU you refuse
Ghost catalog. One-product shop. Out of stock.
Tone
Calm no, not a rant. Voice of a trade.
SEO fear
People think naming a job they do not do will rank them for it. Sometimes they get the angry call instead. We do not sell rankings. Prefer not to bait.
Limits and caveats
Do not refuse in a discriminatory way that is unlawful. Not legal advice. This page is scope, not a civil-rights lecture we are unqualified to give, still: do not use Cipher to write hate.
If a sentence would require a competitor SKU we have not verified, or a statistic we did not measure, it does not belong here.
What to do after you read this
If this page answered the query, open Create with the nouns from your own business, not a slogan. If it did not, you are probably in the wrong cluster: go back to the blog hub or Copy and photos. Do not spin a second URL for a synonym. One intent per page is the whole point of this library.
Tools that actually do this job
These are public pages. Use them when the job is this job. They are not a second product you have to buy.
Questions people actually ask
Will saying no hurt SEO?
We do not sell rankings. A true no is better than a fake yes that becomes a one-star.
Cipher keeps adding the job?
Your brief still implies it, or the trade default does. Use stronger nouns and an explicit we-don't.
Can overnight jobs add services?
They follow the brief. Keep the we-don't in the brief.
Is this the same as terms?
Terms can include it. The marketing page should too, in human words.