Copy and photos
If a crew would not say it on the porch, do not put it in the hero.
Generated copy gravitates to "passion, excellence, journey." Trades have other words: wet basement, same-day if we said so, we do not do roofs. The existing trade articles are examples of jobs. This page is the voice rule for any trade.
Write the words you use with a regular. Put the messy nouns in the brief. Cut anything you would be mocked for in the truck. Rebuild when it sounds like a spa if you are not a spa.
Borrow from the truck
The names of jobs, the parts, the "we don't do that." That is voice.
Do not borrow from luxury ads
Unless you are that business. A salon can be calm. A septic company being "curated" is a tell.
We versus I
Match the About page. A one-person shop that says "our team of experts" is a fake author problem.
Cipher's gravity
It will smooth you into a template. Turns exist to put the gravel back. Free 50, Pro unlimited.
Headlines
Next page. A trade headline is a job, not a slogan.
Overnight jobs
Will keep the voice you left. If you left mush, good night, mush.
Limits and caveats
Do not perform a fake dialect. Do not mock your customers. Voice is accuracy, not a skit.
If a sentence would require a competitor SKU we have not verified, or a statistic we did not measure, it does not belong here.
What to do after you read this
If this page answered the query, open Create with the nouns from your own business, not a slogan. If it did not, you are probably in the wrong cluster: go back to the blog hub or Copy and photos. Do not spin a second URL for a synonym. One intent per page is the whole point of this library.
Tools that actually do this job
These are public pages. Use them when the job is this job. They are not a second product you have to buy.
Questions people actually ask
Should I swear?
Only if you would on the card. Most should not. Precision beats shock.
Bilingual?
Write the language you will answer. We have not shipped a localization OS. Do not fake a Spanish page you cannot staff.
Is this the salon article?
No. That is a trade. This is the voice rule.
Can headline-generator sound like a trade?
If you feed it nouns. If you feed it "excellence," you get a poster.