Bizzit

Copy and photos

If Maya does the cuts, you can say Maya. If Cipher invented Maya, delete Maya.

By Bizzit � � Updated

Name the people who show up: a real first name beats a stock

Trust is a face and a name that match the door. Generated team pages invent roles. You might also have a reason not to publish a last name. Both are honest in different ways. Fiction is the only banned path.

Use real names you have permission to publish, or the business name only. Cut invented staff. A one-person shop can say I. Do not buy stock coworkers.

Permission

Employees and contractors may not want a face on the internet. Ask. Photo rights.

Safety

Omitting a surname or a home shop address can be reasonable. Do not replace the gap with a fake crew.

Credentials

Attach licenses to the real person who holds them. Do not sprinkle Esq. on the brand we.

Fake authors

A "content team" byline on a five-page shop is a tell. Our blog is by Bizzit the company, that is true. Your invented editor is not.

Voice

If Maya is named, the site should not only say "our experts." Match I/we.

Cipher

It will create a team to look complete. Completeness is not a virtue if it is false. Turns to delete.

Limits and caveats

Doxxing yourself is not required for trust. Lying about a team is not required either.

If a sentence would require a competitor SKU we have not verified, or a statistic we did not measure, it does not belong here.

What to do after you read this

If this page answered the query, open Create with the nouns from your own business, not a slogan. If it did not, you are probably in the wrong cluster: go back to the blog hub or Copy and photos. Do not spin a second URL for a synonym. One intent per page is the whole point of this library.

Tools that actually do this job

These are public pages. Use them when the job is this job. They are not a second product you have to buy.

Questions people actually ask

First name only?

If that is how you work. Pair with a real photo of the work or the shop.

Can the dog have a title?

If it is a joke and obviously a dog. A stock dog as "Director of Culture" is cute once and then it is a tell.

Contractors as staff?

Say contractor if that is true. Licenses.

Pro add a team CMS?

No. Empty. $12 is not a HR directory.

Start free