Copy and photos
"Welcome to excellence" is not a headline. "Pickup before 8, bread from 6" might be.
Slogans are how you waste the only H1. Customers scan for the offer. Google's helpful-content idea is not a reason to stuff "best." A trade sentence wins. Our own H1s on these guides try to follow this rule.
Put the offer, the constraint, or the from-price in the H1. Run headline-generator only as a list to steal a true line from. Cut anything you would not paint on the door.
One H1
The page has one. It should not be the brand name alone if the brand name is opaque. Brand can be the logo; H1 can be the job.
How to draft
Door-test.
- Write the sentence you would shout if the customer was backing out of the lot.
- Generate a list with headline-generator if you are stuck. Keep only lines that stay true without "best."
- Preview. If it could fit a different trade with one noun swap, it is a slogan. Rewrite.
- Check meta-preview so title and H1 are cousins, not a stuffed keyword pile.
Stuffing
City names in the H1 for towns you do not serve is a doorway. Service-area page.
Cipher
It loves a slogan. You have turns. Use them.
Ads
When you buy ads, the headline on the site should match the ad. Ops. No bait H1.
We do not sell rankings
A clever H1 is for humans first. meta-preview is length, not a potion.
Limits and caveats
A dry true H1 can feel unsexy. Good. Sexy and false is the failure mode.
If a sentence would require a competitor SKU we have not verified, or a statistic we did not measure, it does not belong here.
What to do after you read this
If this page answered the query, open Create with the nouns from your own business, not a slogan. If it did not, you are probably in the wrong cluster: go back to the blog hub or Copy and photos. Do not spin a second URL for a synonym. One intent per page is the whole point of this library.
Tools that actually do this job
These are public pages. Use them when the job is this job. They are not a second product you have to buy.
Questions people actually ask
Can the H1 be a question?
If you answer it immediately. Do not rank-bait a question you dodge.
Brand plus job?
Fine if it stays one thought. Do not write a paragraph as an H1.
Does Pro write better headlines?
Unlimited turns. Still your taste and your truth.
Is "Welcome to X" banned?
It is weak. Prefer the job. We will not fine you. Customers will bounce.