Copy and photos
If the hero is a beautiful room and the card is the same room cropped, they bought the room.
Designers think in heroes. Operators get refunds from heroes. A bakery hero can be the case. The croissant on the catalog card must be the croissant they will hold. Cipher will reuse a pretty frame everywhere if you only uploaded one file.
Shoot or pick a hero that is the business at a glance. Shoot separate stills for each SKU or service you sell. Do not let one lifestyle crop stand in for five products.
Hero jobs
Recognize the place, the trade, the mood that is true. Not a skyline of a city you stuffed.
Card jobs
Identify the SKU or the service. Square, boring, honest. Shops cluster.
Service businesses
Hero: the van or the shop. Service still: the actual work type (a clear drain, a painted room) you have the right to show, not a stock mansion.
One photo shops
A one-product shop can use a tight still as both if it is the product. Do not use a wide storefront as the only SKU image if the SKU is a necklace.
Chat screenshots
Not a hero. Not a product. Next page.
Palette-from-brief
Colors from words. It will not invent a honest still.
Limits and caveats
A dishonest hero is a brand lie. A dishonest card is a commerce lie. The second gets chargebacks faster.
If a sentence would require a competitor SKU we have not verified, or a statistic we did not measure, it does not belong here.
What to do after you read this
If this page answered the query, open Create with the nouns from your own business, not a slogan. If it did not, you are probably in the wrong cluster: go back to the blog hub or Copy and photos. Do not spin a second URL for a synonym. One intent per page is the whole point of this library.
Tools that actually do this job
These are public pages. Use them when the job is this job. They are not a second product you have to buy.
Questions people actually ask
Can the hero be a photo of me?
If you are the product (coaching, a solo trade) and it is true. A stock "friendly plumber" is a fake author with a wrench.
Slideshow of everything?
Usually a mess on a phone. Prefer one true hero.
Will Cipher crop badly?
If it crops the SKU off the card, upload a tighter still and rebuild.
Pro better photos?
No. $12 is not a camera.