SEO for a small site
The share image should load. It should not be a random logo on every article if you can do better. It must not lie.
Social previews are not rankings. They are what a human sees in Slack or iMessage. Unique enough that articles do not all unfurl as the same logo if we can help it. Someone pasting a URL into a group chat. We still cannot control every app's crawler cache.
Set og:title, og:description, og:url, og:type, og:image. Use a real image that loads. Bizzit blog posts use cluster images at 1200×630, not one logo on all 500. Twitter card is summary_large_image. Search snippets may still use the meta description or a rewrite.
Who this is for
Someone pasting a URL into a group chat. If that is not you, a different Bizzit guide will fit better, do not force this URL.
The actual answer
Social previews are not rankings. They are what a human sees in Slack or iMessage. Unique enough that articles do not all unfurl as the same logo if we can help it. The short version is still the one in the box at the top of this page. The rest of the article exists so you do not have to guess the limits.
Do this in order
Follow the steps. Skip the ones that are not your job. Do not add extra tools as if they were required SKUs.
- Match title to the page
- Use an image that exists
- Canonical URL in og:url
- Do not bait
What not to do
Do not use a misleading image. Do not forget dimensions if you can set them. That is the usual way a useful page turns into a doorway, a fake comparison, or a brief Cipher cannot honor.
How this shows up on Bizzit
Create is where you brief Cipher. Pricing is public. Tools are public pages that do a job, they are not a second SKU you must buy.
Limits
Do not use a misleading image. Do not forget dimensions if you can set them.
Limits and caveats
Do not use a misleading image. Do not forget dimensions if you can set them.
If a sentence would require a competitor SKU we have not verified, or a statistic we did not measure, it does not belong here.
What to do after you read this
If this page answered the query, open Create with the nouns from your own business, not a slogan. If it did not, you are probably in the wrong cluster: go back to the blog hub or SEO for a small site. Do not spin a second URL for a synonym. One intent per page is the whole point of this library.
Tools that actually do this job
These are public pages. Use them when the job is this job. They are not a second product you have to buy.
Questions people actually ask
Does OG rank me?
No. It is a share preview.
Unique image per post?
We use cluster images so articles are not all the same logo. 500 unique photos we did not shoot would be fiction.