Trade and local sites
Primary keyword: physical therapist website · Intent: commercial investigation · One URL, one query. Not a city doorway.
PT sites fail when they hide whether you need a referral.
This article is written for people searching physical therapist website (commercial investigation intent). It is not a city doorway and not a ranking package. Product facts we will defend: Free is live on you.bizzit.io after Google sign-in, 50 Cipher turns, no daily cap. Pro is $12 a month. First-year domain names bought here carry a 25% markup. We do not invent competitor prices or statistics.
The person holding a surgeon’s discharge packet is not looking for a stock photo of resistance bands. They need to know if you take their plan, whether they can walk in without a script, how long the evaluation runs, and whether you treat post-op shoulders or only spines. That is a physical therapist website. Bizzit hosts the public version of that paragraph. Free is you.bizzit.io after Google sign-in, 50 Cipher turns, no daily cap. Pro is $12 a month for your domain, unlimited Cipher, overnight jobs, checkout on your payment account if you collect a self-pay eval, and no badge. We are not an HEP app, not an EHR, and we will not upload their home program as if we were the clinic portal. If Cipher writes “movement is medicine” and nothing about stairs, rebuild.
A call or form that already answered referral, body region, and whether they should bring the op report.
What a physical therapist site is actually for
You sell an evaluation and a plan of visits. You do not sell a guaranteed return-to-sport date on a homepage.
A call or form that already answered referral, body region, and whether they should bring the op report. If the homepage cannot do that in one screen, it is a poster. Rebuild from the nouns in the brief below, not from a prettier layout.
Pages that earn their keep
Home. Direct access or referral-first, in one sentence a scheduler can defend. If this screen cannot settle “is this my physical therapist?”, delete it.
What we treat. Regions and post-op you actually take. Not a Wikipedia of the human body. Keep only the jobs you still take — Cipher will invent a menu you do not run.
First evaluation. Minutes, what to wear, parking, whether they should arrive in the sling. Write the rule a stranger would ask on the phone.
Billing. Plans, visits remaining is not a website job, self-pay eval if you offer it. Proof belongs here: a photo of your room, van, or work, not a stock set.
The gym. A photo of your actual space so they know it is not a hospital basement surprise. Hours and a number that rings beat a second slogan.
Skip a blog, a city-per-URL map, and a week-view that does not hold a real slot. This physical therapist site needs A call or form that already answered referral, body region, and whether they should bring the op report. — not a second product Cipher invented.
Write the brief like an operator, not a slogan
Outpatient PT, two therapists. Direct access in this state for 30 days. We treat post-op knee and shoulder, vestibular by referral only, no pediatrics. Eval 60 minutes. We bill Aetna and Medicare; we do not bill motor vehicle from the website. Stairs to the suite, elevator in the next lobby. Cash eval posted. Home exercises stay in the clinic handout, not as a login here.
Paste that into brief builder or Create. If the preview is the wrong trade, the nouns were wrong. Fifty free Cipher turns exist so you can name this offer before you pay for a domain.
Photos Cipher cannot honestly invent
The treatment tables you own, the cable column, the waiting chairs, the elevator button if that is how people arrive. No celebrity athlete stock. No other clinic’s wall of fame.
Hero and product (or service) shots are different jobs. Upload what you have. If you have nothing, say so in the brief rather than letting Cipher guess a restaurant table for a shop that is not a restaurant.
Hours, NAP, and the action you want
Eval blocks and follow-up blocks often differ. If you only evaluate Tuesday and Thursday mornings, say so. Lunch close is a close. Do not inherit hospital 24-hour language.
Format the name, address, and phone once with the NAP formatter. Hours that search engines can read belong in JSON-LD as well as on the page — use hours schema and keep them identical to the door. Google’s local-business structured data is on Search Central.
Local search without spam city pages
One clinic address, one GBP. If you have two suites, that is two NAPs or a clearly labeled second location on the same site — not “PT in {suburb}” clones. Hours JSON-LD matches the door, including the day you only do evals.
Mistakes that make the URL useless
Hiding the referral rule until they have already taken PTO. On this trade that is how you lose the first honest visitor.
A body-part megamenu you do not staff. Cut it before you publish. Cipher will put it back if the brief is adjectives.
Promising a return-to-play date in marketing copy. If the preview already has it, rebuild from nouns, do not decorate it.
City landing pages for every high school you might tape. That pattern belongs to a different business. Do not keep it on this URL.
What not to buy this as
We are not WebPT, not a home-exercise login, not a claims scrubber. Keep the EMR. This site is how a human decides to call. If you already use an online intake vendor, put that link in the brief; we will not fake their form.
Bizzit hosts the public rulebook: hours, offer, the action. $12 is not a replacement SKU we have not shipped. Keep the software you already pay for if that is the stack you need.
Direct access is a legal sentence, not a slogan
If your state allows a window without a referral, write the number of days and what happens when it expires. If you still want a script for Medicare, say that on the billing page so the front desk is not the first to mention it. Wrong insurance copy is how people waste a visit. We will not check eligibility. We will print the rule you wrote.
The gym photo is the anti-stock move
A band on a white background is every template. Your scuffed turf and the clock over the plinth tell the truth. Upload those. If PHI whiteboards are in frame, erase them first. Cipher cannot smell chlorine from a hospital contract you do not have — do not write “aquatic” unless the pool is yours.
Self-pay eval without pretending we are the biller
If you collect a cash evaluation on the site, Pro checkout is your processor. We do not take a sales cut. If they must pay at the desk after we verify the plan, write that. A buy button on a Medicare eval you cannot sell that way is how you get a complaint, not a patient.
What Bizzit will and will not do
You describe the business. Cipher builds a site. You preview it. You publish on a Bizzit hostname for free after Google sign-in. Free includes 50 Cipher turns with no daily cap. Pro is $12 a month for unlimited Cipher edits, a custom domain, overnight jobs from the brief, checkout on your payment account, no Bizzit badge. Domain names you buy here show a first-year price with a 25% markup on the registrar wholesale. We do not take a cut of your sales. We are not a CRM, a dispatcher, or a review factory. If a sentence would require us to pretend we shipped a feature we have not shipped, it does not belong on this page.
Cost: the slug is free. The name is $12 a month plus the domain.
Stay on you.bizzit.io until the page is doing work. Twelve months of Pro is $144. The registrar line is separate. Cancel Pro from the account if the month is dead; the domain you bought is still yours to keep or let lapse. Read pricing and cancel anytime before you treat $12 as a personality.
How to ship a physical therapist site this week
- Write the brief with towns, hours, prices you will honor, and the action — A call or form that already answered referral, body region, and whether they should bring the op report.
- Upload photos that match this trade: The treatment tables you own, the cable column, the waiting chairs, the elevator button if that is how people arrive. No celebrity athlete stock. No other clinic’s wall of fame.
- Sign in with Google. Preview on wide, mid, and phone. If it is the wrong trade, rebuild.
- Publish free on you.bizzit.io. Send the slug to one person who will tell you the truth.
- Then consider Pro at $12 and a domain. First-year names bought here carry a 25% markup.
PT copy loves Latin. Patients love “stairs or elevator” and “wear shorts if it is a knee.” Cipher will fill the Latin if you let it. Spend free turns deleting it. Overnight jobs on Pro will not do their HEP for them. Buy Pro when the referral pad should show a real domain, not because a sentence said the site keeps running.
Tools that actually do this job
These are public pages. Use them when the job is this job. They are not a second product you have to buy.
Questions people actually ask
Will patients log in here to see their home exercises?
No. We are not a HEP portal or an EHR. Handouts and videos stay in the system you already use. The public site can say exercises are given in the visit.
Can Bizzit verify my patient’s visits remaining?
No. Eligibility and visit counts stay with your biller. The site can list plans you participate in. It cannot query a payer.
How do I start a PT clinic site on Bizzit?
Google sign-in, a brief with referral rule, regions, hours, and parking. Free publishes on you.bizzit.io with 50 Cipher turns. Pro is $12 a month if you want the custom domain and unlimited edits.
Do I need a page for every sport I treat?
No. Name the sports on one clinic site if they change the eval. Separate URLs for “soccer PT” and “baseball PT” in the same building are doorway junk.
What query is this URL for?
The primary keyword is “physical therapist website”. Neighboring links are other intents. We do not mint a city clone for the same offer.