SEO for a small site
The footer should repeat true NAP and a few real pages. A paragraph of city links is a doorway. A 404 hours link is a broken shop.
NAP-in-the-footer is local. This SEO URL is the link graph. Orphan pages fail crawl. Stuffing fails spam. Both can live in a bad footer. Someone whose template footer still points at lorem and a blog that does not exist. If the link 404s, it is not a crawl path. It is a complaint.
Put real, working links in the Bizzit footer: home, offer, hours, contact, plus matching NAP. Do not dump city URLs. Do not link Create or preview. Free is you.bizzit.io with 50 Cipher turns and no daily cap. Pro is $12 a month. Rankings are not a SKU.
Who this is for
Someone whose template footer still points at lorem and a blog that does not exist. If that is not you, a different Bizzit guide will fit better, do not force this URL.
The actual answer
NAP-in-the-footer is local. This SEO URL is the link graph. Orphan pages fail crawl. Stuffing fails spam. Both can live in a bad footer. If the link 404s, it is not a crawl path. It is a complaint. The short version is still the one in the box at the top of this page. The rest of the article exists so you do not have to guess the limits.
Do this in order
Click every footer link on phone. Fix 404s. Cut city lists.
- List pages that exist
- Link those in the footer
- Put NAP once, consistently
- Remove city doorway links
- Do not link studio URLs
What not to do
Do not nofollow the whole footer. Do not hide a second stuffed paragraph in CSS. Do not invent pages to fill a template grid. That is the usual way a useful page turns into a doorway, a fake comparison, or a brief Cipher cannot honor.
How this shows up on Bizzit
Unknown tenant slugs should 404. Marketing URLs should too. Do not mass-200 junk.
Limits
Do not nofollow the whole footer. Do not hide a second stuffed paragraph in CSS. Do not invent pages to fill a template grid.
Limits and caveats
Do not nofollow the whole footer. Do not hide a second stuffed paragraph in CSS. Do not invent pages to fill a template grid.
If a sentence would require a competitor SKU we have not verified, or a statistic we did not measure, it does not belong here.
What to do after you read this
If this page answered the query, open Create with the nouns from your own business, not a slogan. If it did not, you are probably in the wrong cluster: go back to the blog hub or SEO for a small site. Do not spin a second URL for a synonym. One intent per page is the whole point of this library.
Tools that actually do this job
These are public pages. Use them when the job is this job. They are not a second product you have to buy.
Questions people actually ask
Privacy and terms?
If you collect email, link the policy you actually mean. Bizzit has /privacy for us. Your shop may need its own sentence. Not legal advice.
Social icons?
Only profiles you own. Dead icons are 404s with prettier paint.
Sitemap in the footer?
A human sitemap page is optional. robots and XML sitemaps are for crawlers. Do not list 404s in XML.
Pro?
Unlimited Cipher to clean a dumped footer. Custom domain on the NAP if that is the public host.