Getting live
Primary keyword: how to write a website brief · Intent: informational · One URL, one query. Not a city doorway.
Write the shop. Not a mood board.
This article is written for people searching how to write a website brief (informational intent). It is not a city doorway and not a ranking package. Product facts we will defend: Free is live on you.bizzit.io after Google sign-in, 50 Cipher turns, no daily cap. Pro is $12 a month. First-year domain names bought here carry a 25% markup. We do not invent competitor prices or statistics.
Cipher builds from a paragraph, not from a pile of section templates you drag around. If that paragraph is a vibe — artisan, premium, synergy — the preview will look like a stock shop that happens to share your initials. A usable brief names the trade, the towns you actually serve, the hours on the door, a from-price you will not walk back, and what a visitor should do in the first thirty seconds. You write it on Create after Google sign-in, or you assemble it first in the brief builder and paste the result. This page is the writing job, not a tour of the chat UI, and it is not a second Free-versus-Pro essay.
Write the business as an operator would: trade, towns, hours, a price you will honor, and the action on the page. Cipher cannot smell the shop. A slogan without nouns builds the wrong site. Rebuild when the preview is the wrong trade rather than decorating a false start.
Nouns first, adjectives last
Start with the trade in plain words: bakery with morning pickup, three-chair salon that takes deposits, lawn crew that books the next yard. Add the geography you will actually drive or serve, not a wish list of suburbs you hope to rank for. Then hours, a from-price, and the action — call, book, order pickup, request a quote. Adjectives can come last, and only if they change a decision: no walk-ins on Saturday, cash on site, dogs welcome.
Trade in one line
Towns or a service area you mean
Hours that match the door
A price or from-price you will honor
The action you want on the page
What belongs in the first four lines
The first four lines are the spec Cipher leans on when it picks a skeleton. If those lines could describe a dentist and a florist, you have not written a brief yet. Put the messy operational truth there: we close when the trays are gone, we do not climb roofs in ice, color correction is a separate visit. The rest of the paragraph can explain who it is for, but the skeleton is chosen from the nouns.
Prices you will not walk back
A from-price on the site is a promise to a stranger. Write the number you will say on the phone, not a teaser you plan to bait-and-switch. If you do not want a number on the homepage, say so in the brief: quote after a photo of the yard, menu in person, consult required. Cipher will invent a tidy price if you leave a vacuum and the trade usually shows one — then you spend turns scrubbing it.
Overnight work is a sentence, not a wish
If something should keep running after you close the laptop, write the job: restock the catalog, post a short note, rebuild the menu from what sold. Overnight jobs are a Pro line, and they only run from a brief that named them. Do not write “grow the business while I sleep” and expect a staffed intern. Name the artifact that should change: products, a post, a hours block for a holiday.
Paste it, preview it, then stop decorating
Take the paragraph to Create, attach photos if you have them, and wait for the preview. If the preview is the wrong trade, change the nouns and rebuild — that is cheaper than ten turns of “make it more premium”. If it is the right trade with wrong hours, say the hours again in one message.
- Write trade, towns, hours, price, action
- Optional: run the five questions in brief builder
- Sign in with Google on Create
- Preview on wide, mid, and phone
- Rebuild if the trade is wrong; edit if a fact is wrong
What this writing job is not
It is not a brand workshop, a trademark search, or a guarantee that Google will love the page. It is not a place to paste another business’s about text from an example and hope Cipher “gets the vibe”. Examples on this site are shapes, not franchises — steal the structure of the paragraph, not the name on the awning. When the paragraph is honest, the rest of the studio is just iteration.
Limits and caveats
Cipher will still guess. A thin brief produces a thin shop. We do not interview your customers. If a fact is missing, the preview will look confident and wrong. Fix the paragraph.
If a sentence would require a competitor SKU we have not verified, or a statistic we did not measure, it does not belong here. That is how this library stays useful instead of becoming spun SERP copies.
What Bizzit will and will not do
You describe the business. Cipher builds a site. You preview it. You publish on a Bizzit hostname for free after Google sign-in. Free includes 50 Cipher turns with no daily cap. Pro is $12 a month for unlimited Cipher edits, a custom domain, overnight jobs from the brief, checkout on your payment account, no Bizzit badge. Domain names you buy here show a first-year price with a 25% markup on the registrar wholesale. We do not take a cut of your sales. We are not a CRM, a dispatcher, or a review factory. If a sentence would require us to pretend we shipped a feature we have not shipped, it does not belong on this page.
Cost: the slug is free. The name is $12 a month plus the domain.
Stay on you.bizzit.io until the page is doing work. Twelve months of Pro is $144. The registrar line is separate. Cancel Pro from the account if the month is dead; the domain you bought is still yours to keep or let lapse. Read pricing and cancel anytime before you treat $12 as a personality.
What to do after you read this
If this page answered the query, open Create with the nouns from your own business — not a slogan. If it did not, you are probably in the wrong cluster: go back to the blog hub or Getting live. Do not spin a second URL for a synonym. One intent per page is the whole point of this library.
Primary keyword for this page: how to write a website brief. That is the query we wrote for. Related links below are neighboring intents, not doorway clones.
Tools that actually do this job
These are public pages. Use them when the job is this job. They are not a second product you have to buy.
Questions people actually ask
How long should the brief be?
Long enough to name the trade, towns, hours, a price posture, and the action. A tight half page beats a mood essay. If a stranger could run the Tuesday shift from it, it is long enough.
Can I bullet the brief instead of a paragraph?
Yes. Cipher reads sentences and lists. Bullets that still contain nouns work. Empty labels like “quality” and “service” do not.
Should I mention Pro in the brief?
Only if the business needs a custom domain, overnight jobs, or checkout on your payment account as part of what the site is. Do not write “make it look expensive” as a plan name.
What if I am still naming the business?
Write the trade and the offer anyway. You can change the name in a later turn. A named bakery with no hours is worse than “working title” plus real hours.
What query is this URL for?
The primary keyword is “how to write a website brief”. Neighboring links are other intents. We do not mint a city clone for the same offer.