After you launch
Ads are a megaphone. Do not buy a megaphone for a wrong Saturday.
The no-ads launch page is the default. This page is the exception: you have a true site, a number you can afford to lose, and a landing URL that matches the ad. Pro does not include media spend.
Buy ads when a stranger can complete the action without DMing you "are you open." Use UTM. Point at one URL. Count with your own numbers, not a blog average.
Preconditions
Hours match the door. Price on the card matches checkout or the from-price you mean. The first honest visitor already happened. The QR works.
What $12 does not buy
Pro is $12 a month: unlimited Cipher, custom domain, overnight jobs, checkout on your payment account, no badge. Clicks are extra. Always.
One URL
Do not split a $20/day budget across five experiments on day one. Bio, ad, and QR can wait their turn. The ad should match the page.
UTM
When money leaves the account, tag the links. The utm-builder is for that week. It is not a personality.
What we will not pretend
No ads manager, no pixel suite, no analytics suite. Empty cells stay empty. Your ad account is yours.
When not to buy
If you are still rewriting the brief daily, ads will cache the old lie. If you cannot fulfill, ads buy refunds.
Limits and caveats
We will not print a fake cost-per-lead for bakeries. Use break-even with your numbers. Durable Launch at $25 is unrelated to your CPC.
If a sentence would require a competitor SKU we have not verified, or a statistic we did not measure, it does not belong here.
What to do after you read this
If this page answered the query, open Create with the nouns from your own business, not a slogan. If it did not, you are probably in the wrong cluster: go back to the blog hub or After you launch. Do not spin a second URL for a synonym. One intent per page is the whole point of this library.
Tools that actually do this job
These are public pages. Use them when the job is this job. They are not a second product you have to buy.
Questions people actually ask
Google Ads or Meta?
Whichever you will actually log into and turn off. We do not run them.
Boost a post instead of a URL ad?
If the post omits hours and price, you bought a vibe. Prefer the site URL when the site is the offer.
Should I wait for the custom domain?
Nice, not required. UTM the slug if that is live. Update ads when the domain is the URL of record.
Is organic dead?
No. See launching without ads. Ads are optional heat.