Google and local search
JSON-LD is a machine-readable copy of the page. If it disagrees with Maps, you published a lie twice.
Schema does not replace GBP. It must not invent a second address, a second phone, or stars you did not earn. Search Central documents the types. Empty cells stay empty. Someone who pasted a JSON-LD generator that still has last year's suite and five stars. If it is not on the page, do not put it in the graph.
Use LocalBusiness structured data that matches the visible name, address, phone, and hours, and that agrees with Google Business Profile. Do not stuff AggregateRating. Do not doorway. BizzitPro is $12 a month. The hours-schema tool marks up hours you already mean.
Who this is for
Someone who pasted a JSON-LD generator that still has last year's suite and five stars. If that is not you, a different Bizzit guide will fit better, do not force this URL.
The actual answer
Schema does not replace GBP. It must not invent a second address, a second phone, or stars you did not earn. Search Central documents the types. Empty cells stay empty. If it is not on the page, do not put it in the graph. The short version is still the one in the box at the top of this page. The rest of the article exists so you do not have to guess the limits.
Do this in order
Visible text first. Then markup. Then compare to GBP.
- Write NAP and hours on the page
- Match GBP
- Generate hours schema that matches
- Skip fake review markup
- Rebuild if Cipher added a second address
What not to do
Do not markup a map pin you moved dishonestly. Do not copy another shop's schema. That is the usual way a useful page turns into a doorway, a fake comparison, or a brief Cipher cannot honor.
How this shows up on Bizzit
We document LocalBusiness hours on Search Central's pattern. We do not invent a rich-result guarantee.
FAQ schema is not a local cheat
FAQ markup must match visible FAQs. Stuffing "plumber Cleveland cheap" into FAQ JSON-LD is still stuffing.
Limits
Do not markup a map pin you moved dishonestly. Do not copy another shop's schema.
Limits and caveats
Do not markup a map pin you moved dishonestly. Do not copy another shop's schema.
If a sentence would require a competitor SKU we have not verified, or a statistic we did not measure, it does not belong here.
What to do after you read this
If this page answered the query, open Create with the nouns from your own business, not a slogan. If it did not, you are probably in the wrong cluster: go back to the blog hub or Google and local search. Do not spin a second URL for a synonym. One intent per page is the whole point of this library.
Tools that actually do this job
These are public pages. Use them when the job is this job. They are not a second product you have to buy.
Primary sources
Questions people actually ask
Does schema rank me?
It can help eligibility. It is not a ranking SKU we sell.
Multiple types?
Only types that match the page. A bakery is not also a Hospital.
SameAs social URLs?
Only profiles you actually own. Do not invent them.
GBP vs schema conflict?
Fix both to the truth. Google can see both.