After you launch
Maps gets them to the door. The site tells them whether the door is worth it.
The compare page "GBP or a website" is the product fork. This ops page is the weekly work: the pin is not "done," and the site is not a Maps replacement. They point at each other with the same facts.
Keep the pin if you are local. Keep the site for the offer. Same name, address, phone, hours. Website field = live Bizzit URL. We do not manage GBP.
What the pin is for
Drive, walk, hours in the panel, reviews you earned. Google's product. Their help center.
What the site is for
Menu, from-prices, photos that are not a three-photo carousel, a checkout on Pro, a QR target.
NAP discipline
nap-formatter once. Paste everywhere. "St." versus "Street" splits you.
Reviews
Do not fake them on Maps or on the site. Do not build a fake-author testimonial wall. See trust.
When the domain changes
Update the website field. See updating Maps when the domain changes. Reprint is a sibling cost.
What we will not pretend
No GBP API, no post automation to Maps, no ranking package. Overnight jobs are on the site.
Limits and caveats
Service-area businesses still need honest copy without city stuffing. A pin on a house you do not serve from is a Maps policy problem, read Google's rules.
If a sentence would require a competitor SKU we have not verified, or a statistic we did not measure, it does not belong here.
What to do after you read this
If this page answered the query, open Create with the nouns from your own business, not a slogan. If it did not, you are probably in the wrong cluster: go back to the blog hub or After you launch. Do not spin a second URL for a synonym. One intent per page is the whole point of this library.
Tools that actually do this job
These are public pages. Use them when the job is this job. They are not a second product you have to buy.
Primary sources
Questions people actually ask
Can I skip the site if the pin is strong?
You can. You will still want a URL on cards and for anything Maps cannot hold. Many categories expect a site.
Should the site embed a map?
A linked address is enough. Do not assume a maps embed SKU.
Does HTTPS on Bizzit help Maps?
HTTPS is for the site. Maps is Google's host. See the trust HTTPS page for the site.
City pages for each suburb?
No.