After you launch
A soft 404 that looks like home trains Google that nothing is missing. Return a real 404 when the page is gone.
The checklist forbids homepage mass-redirects. Unknown tenant already wants real 404 HTML. Marketing URLs should too. Someone whose host "helps" by sending all junk to /. Gone is gone. Moved is a specific 301.
Return 404 for unknown pages. If you move an article, 301 to the closest replacement. Do not send everything to home. Bizzit unknown slugs should be real 404s, not the marketing homepage.
Who this is for
Someone whose host "helps" by sending all junk to /. If that is not you, a different Bizzit guide will fit better, do not force this URL.
The actual answer
The checklist forbids homepage mass-redirects. Unknown tenant already wants real 404 HTML. Marketing URLs should too. The short version is still the one in the box at the top of this page. The rest of the article exists so you do not have to guess the limits.
Do this in order
Follow the steps. Skip the ones that are not your job. Do not add extra tools as if they were required SKUs.
- Keep 404 as 404
- 301 only when there is a replacement
- Update internal links
- Drop the old URL from the sitemap
What not to do
Do not 200 on junk. Do not chain redirects. That is the usual way a useful page turns into a doorway, a fake comparison, or a brief Cipher cannot honor.
How this shows up on Bizzit
Create is where you brief Cipher. Pricing is public. Tools are public pages that do a job, they are not a second SKU you must buy.
Limits
Do not 200 on junk. Do not chain redirects.
Limits and caveats
Do not 200 on junk. Do not chain redirects.
If a sentence would require a competitor SKU we have not verified, or a statistic we did not measure, it does not belong here.
What to do after you read this
If this page answered the query, open Create with the nouns from your own business, not a slogan. If it did not, you are probably in the wrong cluster: go back to the blog hub or After you launch. Do not spin a second URL for a synonym. One intent per page is the whole point of this library.
Questions people actually ask
Tenant unknown?
A real 404 page, not the builder homepage.
Old blog slug?
301 to the new article if you changed it. We avoid changing slugs.