After you launch
If the insert promises 10% off and the site cannot, you packed a complaint.
E-commerce and pickup bags both get a card. The card should survive a month of your actual policy. A witty slogan with a dead coupon is worse than nothing.
Small card: thanks, URL or QR, one true next step (reorder, care, returns). If you print an offer, the site must still redeem it.
Offers
If you cannot track a coupon, do not print a coupon. A URL is enough.
Care instructions
If they belong anywhere, they belong on the site and a short version on the card. Two different care lists is a refund.
How to make the insert
Small batch first.
- Write three lines that will still be true next month.
- Add QR to the live URL. Test scan.
- Print 50. Put them in real bags. See if anyone uses it, no fake stats, just your eyes.
- When the domain goes live, the next print run changes.
Dropshipping
If a supplier packs, they may not include your card. Then the site and the email (if you send one, we are not an ESP) have to carry the URL. Do not promise an insert you do not control.
No fake quotes
Do not print a five-star line you invented. See trust.
We do not print
You, a shop, Canva. We host the URL.
Limits and caveats
Food packaging rules exist. Not legal advice. Do not put a card where it is unsafe.
If a sentence would require a competitor SKU we have not verified, or a statistic we did not measure, it does not belong here.
What to do after you read this
If this page answered the query, open Create with the nouns from your own business, not a slogan. If it did not, you are probably in the wrong cluster: go back to the blog hub or After you launch. Do not spin a second URL for a synonym. One intent per page is the whole point of this library.
Tools that actually do this job
These are public pages. Use them when the job is this job. They are not a second product you have to buy.
Questions people actually ask
Should the insert list the whole menu?
No. Soup changes. QR.
Loyalty punch card plus URL?
If you will punch it. A fake loyalty program is a coupon you will not honor.
Overnight jobs reprint the card?
No. Paper is slow. The site is fast.
Is this a flyer?
Flyer is public paper. Insert is for people who already bought. Different promise.