You published. The next hour matters more than the theme.
The satisfying click is Publish. The useful hour is what you do with https://your-slug.bizzit.io/ while the brief is still in your head. Bizzit already built and hosted the site. Free is enough for this hour. Pro at $19 a month can wait until a real person has used the URL. This is the sequence we would run on our own shop.
Send it to one person who will be rude
Not a launch thread. One person who knows the actual hours, the actual chair count, the actual thing you sell out of. Ask: is this the business? If they say it looks like a generic salon, the brief was generic. Rebuild. The product is the paragraph. We will generate another preview. Do not pay for a domain to avoid rewriting the sentence.
If they can complete the one action the site promised — see tomorrow’s tray, request a time, understand the deposit — you are further along than a pretty unused homepage. Write that action into the brief in verbs. “People can order pickup for tomorrow before 8pm” is a better brief than “artisan bakery vibe.”
Put the facts machines and humans both need
Hours: use the hours schema tool so OpeningHoursSpecification matches the sentence on the page. Do not mark Saturday 7:00 if you open at 8:00. Google will eventually trust the door more than the JSON.
Name, address, phone: format them once with the NAP formatter and paste the same block on the site and on any profile you already have. Changing “Street” to “St.” on one listing is how local results split. We do not invent a star rating in that JSON-LD. Neither should you.
Title and description: the SERP preview is a character count, not a rank. Aim 50–60 and 140–160. Include the town if you are local. Include “pickup” or “book” if that is the action. Do not stuff “best AI website.”
If it is a shop, decide the markup like an adult
Wholesale plus extras times (1 + your percent) is retail. You set the percent. The markup calculator and the catalog fill use that idea. A 40% default in a form is a starting point, not a law. Shipping is a second number; do not hide a $12 label inside a $4 product. The shipping calculator exists so you can see what the customer pays before you print it.
Checkout is yours when you connect a payment account. Until then, the catalog can still be honest about price and ship windows. Do not advertise “order now” if nobody can pay. Change the brief to “browse the tray and email to hold” if that is the truth this week.
Make the URL easy to carry
Print a QR that opens the slug. Put three 160-character bios on the profiles you already have, with the hostname at the end. If you run a story ad, tag the click and leave the canonical of the page clean. Guess hello@ / info@ only after you own a domain; on Free, publish a phone or a form that actually reaches you.
Typical tenant addresses are listed by the slug URL tool. On Bizzit, the live host is one site with section hashes — about, hours, contact — not a second WordPress tree. Do not invent /blog/welcome-post-1 on the tenant unless the brief made a publisher.
Then decide on $19
If the slug is embarrassing in the address bar, that is Pro: custom domain, buy or connect, instructions here. If $19 is the difference between sending the link and not, you already know. If you are still testing, stay free. Checklists persist in this browser if you like boxes. Break-even if you like arithmetic.
What not to do in week one
Do not buy five TLDs. Do not write fake reviews. Do not paste another chain’s menu. Do not promise overnight restocks as a service-level agreement because a marketing sentence mentioned restocks. Do not compare us to an entire Durable Launch feature list and then be surprised when analytics is not in the account. The honest SKU map is Free / Pro $19 / Launch $25.
Do come back to the brief. The hosted site is as good as the last paragraph we built from. After you publish, the work is still the business — we already did the part where there is a URL.