Google and local search
A van is not a suite. A shop is not a hidden address. Google's rules are about where customers go.
If customers come to you, show the address. If you go to them, follow service-area rules and do not invent a lobby. The site must say the same thing. A plumber using a UPS box as a storefront so the pin looks downtown. We will not write a fake waiting room for a mobile trade.
If customers visit you, set Google Business Profile as a storefront and put that address on the Bizzit site. If you only go to them, use service-area settings and list towns on one page. Do not fake a suite.Pro is $12 a month for your domain.
Who this is for
A plumber using a UPS box as a storefront so the pin looks downtown. If that is not you, a different Bizzit guide will fit better, do not force this URL.
The actual answer
If customers come to you, show the address. If you go to them, follow service-area rules and do not invent a lobby. The site must say the same thing. We will not write a fake waiting room for a mobile trade. The short version is still the one in the box at the top of this page. The rest of the article exists so you do not have to guess the limits.
Do this in order
Decide where the handshake happens. Then match GBP, the footer, and the brief.
- Decide visit-us vs we-come-to-you
- Set GBP to that type
- Put the same rule on the homepage
- List towns on one page if you are mobile
- Hide a fake address if you do not have a shop
What not to do
Do not rent a mailbox to look like a salon. Do not mint a URL per town. That is the usual way a useful page turns into a doorway, a fake comparison, or a brief Cipher cannot honor.
How this shows up on Bizzit
Cipher will add a "visit our studio" block from the word shop. Delete it if you are a van.
The brief has to say mobile or not
"Plumber" is not enough. Write "we come to you, no public shop" or "customers walk in at this address." Overnight jobs will not invent a legal storefront.
Limits
Do not rent a mailbox to look like a salon. Do not mint a URL per town.
Limits and caveats
Do not rent a mailbox to look like a salon. Do not mint a URL per town.
If a sentence would require a competitor SKU we have not verified, or a statistic we did not measure, it does not belong here.
What to do after you read this
If this page answered the query, open Create with the nouns from your own business, not a slogan. If it did not, you are probably in the wrong cluster: go back to the blog hub or Google and local search. Do not spin a second URL for a synonym. One intent per page is the whole point of this library.
Tools that actually do this job
These are public pages. Use them when the job is this job. They are not a second product you have to buy.
Primary sources
Questions people actually ask
Can I show a pin and hide the address?
Follow Google's current service-area rules. Do not invent a workaround we have not shipped.
Two GBPs?
One per real location. A van is not a second storefront.
NAP?
Name, address if you have one, phone. Match the site.
Doorways?
Towns belong in a sentence, not fifty URLs.