Trade and local sites
Primary keyword: lawyer website · Intent: commercial investigation · One URL, one query. Not a city doorway.
Small-firm sites fail when they look like a 400-lawyer brochure.
This article is written for people searching lawyer website (commercial investigation intent). It is not a city doorway and not a ranking package. Product facts we will defend: Free is live on you.bizzit.io after Google sign-in, 50 Cipher turns, no daily cap. Pro is $12 a month. First-year domain names bought here carry a 25% markup. We do not invent competitor prices or statistics.
A stranger with a summons does not need marble photography. They need to know whether you take their kind of matter, whether the first call is free, which counties you actually appear in, and how fast you return a message. A template that lists every practice area in the bar directory is how you attract the files you will then conflict out. Bizzit is not a case-management system, not a conflict checker, and not a fake-review engine. Free on you.bizzit.io after Google sign-in, 50 Cipher turns, no daily cap. Pro $12 a month for a custom domain, unlimited Cipher, overnight jobs, checkout on your payment account if you collect a consult fee, no badge. If Cipher writes “aggressive advocates nationwide,” rebuild with the two practice areas and the courthouse you actually drive to. We do not invent win rates.
A consult request that already knows matter type, fee for the first hour if any, and that you are not their emergency hotline 24/7 unless you are.
What a lawyer site is actually for
You sell legal services in named practice areas, with a consult rule and a geographic appearance list you can defend.
A consult request that already knows matter type, fee for the first hour if any, and that you are not their emergency hotline 24/7 unless you are. If the homepage cannot do that in one screen, it is a poster. Rebuild from the nouns in the brief below, not from a prettier layout.
Pages that earn their keep
Home. Two practice areas, not twelve. The one sentence a scared person can finish. If this screen cannot settle “is this my lawyer?”, delete it.
What we take / refuse. Conflicts and matter types you bounce. This saves intake. Keep only the jobs you still take — Cipher will invent a menu you do not run.
Consults. Paid vs free, length, what to bring. Not legal advice on the page. Write the rule a stranger would ask on the phone.
Fees. Hourly, flat, or “it depends after conflicts” — honest, not a bait number. Proof belongs here: a photo of your room, van, or work, not a stock set.
Office. Parking, which door, whether you meet by video. Hours you return calls. Hours and a number that rings beat a second slogan.
Skip a blog, a city-per-URL map, and a week-view that does not hold a real slot. This lawyer site needs A consult request that already knows matter type, fee for the first hour if any, and that you are not their emergency hotline 24/7 unless you are. — not a second product Cipher invented.
Write the brief like an operator, not a slogan
Solo general practice leaning landlord-tenant and small business contracts. I do not take criminal, family, or PI. Consult $150 for 40 minutes, applied if they hire. Counties I appear in: the two I name. I am not on-call at 2 a.m.; arrests go to someone else I will not pretend to be. Street parking. I do not publish case results as guarantees. Closed Friday afternoons.
Paste that into brief builder or Create. If the preview is the wrong trade, the nouns were wrong. Fifty free Cipher turns exist so you can name this offer before you pay for a domain.
Photos Cipher cannot honestly invent
The actual conference table, the parking sign, the door buzzer. No stock gavels. No other firm’s skyline. No client files in frame.
Hero and product (or service) shots are different jobs. Upload what you have. If you have nothing, say so in the brief rather than letting Cipher guess a restaurant table for a shop that is not a restaurant.
Hours, NAP, and the action you want
Return-call window is the product. If you are in court Tuesday mornings, do not mark the office as a walk-in clinic. Schema should not say 24/7. Friday afternoon close in writing.
Format the name, address, and phone once with the NAP formatter. Hours that search engines can read belong in JSON-LD as well as on the page — use hours schema and keep them identical to the door. Google’s local-business structured data is on Search Central.
Local search without spam city pages
One office NAP. Counties you appear in belong on that one site. “Lawyer in {city}” clones are doorway spam and a bar-advertising problem. Match GBP. Hours are call-return hours if you have no lobby.
Mistakes that make the URL useless
Every practice area in the state. On this trade that is how you lose the first honest visitor.
Win-rate graphics. Cut it before you publish. Cipher will put it back if the brief is adjectives.
A chat widget that looks like legal advice. If the preview already has it, rebuild from nouns, do not decorate it.
City doorway pages for every courthouse you might visit. That pattern belongs to a different business. Do not keep it on this URL.
What not to buy this as
We are not Clio, not a conflict database, not e-filing. Keep the practice system you have. The public site is matter types, consult fee, counties, hours. Do not paste confidential facts into the brief. We will not generate testimonials that identify clients.
Bizzit hosts the public rulebook: hours, offer, the action. $12 is not a replacement SKU we have not shipped. Keep the software you already pay for if that is the stack you need.
Refuse lists are marketing
If you do not do family law, say so on the homepage. Cipher will add it because the keyword is “lawyer.” Rebuild. A kind refusal is cheaper than a conflict letter. The page is not legal advice; it is a filter.
Consult fee without a fake shop
If the first hour is $150, Pro checkout can take it on your account. If they must call because conflicts come first, skip the cart. A cart that sells “legal packages” you cannot ethically deliver is worse than a phone number.
No results theater
Do not ask us for AggregateRating. Do not paste verdicts you cannot substantiate. Bar rules vary; we are not your ethics counsel. We will not invent rankings.
What Bizzit will and will not do
You describe the business. Cipher builds a site. You preview it. You publish on a Bizzit hostname for free after Google sign-in. Free includes 50 Cipher turns with no daily cap. Pro is $12 a month for unlimited Cipher edits, a custom domain, overnight jobs from the brief, checkout on your payment account, no Bizzit badge. Domain names you buy here show a first-year price with a 25% markup on the registrar wholesale. We do not take a cut of your sales. We are not a CRM, a dispatcher, or a review factory. If a sentence would require us to pretend we shipped a feature we have not shipped, it does not belong on this page.
Cost: the slug is free. The name is $12 a month plus the domain.
Stay on you.bizzit.io until the page is doing work. Twelve months of Pro is $144. The registrar line is separate. Cancel Pro from the account if the month is dead; the domain you bought is still yours to keep or let lapse. Read pricing and cancel anytime before you treat $12 as a personality.
How to ship a lawyer site this week
- Write the brief with towns, hours, prices you will honor, and the action — A consult request that already knows matter type, fee for the first hour if any, and that you are not their emergency hotline 24/7 unless you are.
- Upload photos that match this trade: The actual conference table, the parking sign, the door buzzer. No stock gavels. No other firm’s skyline. No client files in frame.
- Sign in with Google. Preview on wide, mid, and phone. If it is the wrong trade, rebuild.
- Publish free on you.bizzit.io. Send the slug to one person who will tell you the truth.
- Then consider Pro at $12 and a domain. First-year names bought here carry a 25% markup.
Legal SEO is a swamp of stolen verdict numbers. Your 50 Cipher turns exist to delete nationwide language and keep two practice areas. Overnight jobs will not file a motion. $12 is the domain on the letterhead. First-year names bought here include a 25% markup. Checkout on Pro is your processor for consult fees — we do not take a cut.
Tools that actually do this job
These are public pages. Use them when the job is this job. They are not a second product you have to buy.
Questions people actually ask
Is the website confidential legal advice?
No. It is a public brochure. Do not put client facts in the brief. Intake stays in whatever confidential channel you already use. We are not a practice-management system.
Can I collect a consultation fee here?
On Pro, checkout is your payment account. We do not take a cut. If conflicts must clear first, do not sell the hour as a SKU.
Free vs Pro for a solo firm?
Free: you.bizzit.io, Google sign-in, 50 Cipher turns, no daily cap. Pro: $12 a month, unlimited Cipher, custom domain, overnight jobs, your checkout, no badge.
Should I publish a page for every city in the county?
No. List appearance counties on one site. City doorways are spam.
What query is this URL for?
The primary keyword is “lawyer website”. Neighboring links are other intents. We do not mint a city clone for the same offer.