Trust and legal
If the quote did not happen, it does not go on the page. Not in schema, not in the hero.
Fake reviews are how local search and customers both learn to hate you. Bizzit will not generate five-star quotes as a feature. Cipher might invent a bland testimonial if you ask, that is still a fake review. Cut it.
Only publish names and quotes from people who said them and agreed to be quoted. Link to a real GBP if you want third-party reviews. Do not star-gate. Do not buy reviews.
What counts as fake
Invented names, "Sarah from downtown," stars you typed, a screenshot of a review you wrote yourself on another account. Chat screenshots of praise are still claims.
Schema
Review schema for fiction is spam. FAQ schema is for questions on the page. Do not mark up a lie.
GBP
Reviews there must be earned. We do not post them, import them, or filter one-star. Google's policies are theirs.
Why we care on bizzit.io
If tenant sites become testimonial mills, the host looks like a mill. We will not teach that pattern in these guides.
Ads versus editorial
See ads vs editorial. A paid mention is not a review. Label it or do not do it. We do not sell fake editorial.
What we will not ship
A review widget that auto-fills stars. Empty cells stay empty on purpose.
Limits and caveats
Review fraud can be illegal. Not legal advice. Do not do it anyway.
If a sentence would require a competitor SKU we have not verified, or a statistic we did not measure, it does not belong here.
What to do after you read this
If this page answered the query, open Create with the nouns from your own business, not a slogan. If it did not, you are probably in the wrong cluster: go back to the blog hub or Trust and legal. Do not spin a second URL for a synonym. One intent per page is the whole point of this library.
Tools that actually do this job
These are public pages. Use them when the job is this job. They are not a second product you have to buy.
Primary sources
Questions people actually ask
Can I quote a real email?
If they agreed. Use their real name or first name they approved. Do not upgrade them to "Dr." if they are not.
Will Cipher add testimonials by default?
If it does and they are generic, treat them as fake until proven. Rebuild with "no testimonials."
Is a screenshot of Instagram comments OK?
Only if real and you have the right to show them, still often a bad product photo. Prefer GBP or none.
Aggregate rating in the title?
Not if you invented it. We do not sell stars.