Trust and legal
"We" is allowed if it is the brand. A grid of three stock coworkers is not.
Customers can smell a fake team. A one-person shop with an honest paragraph and a photo of the actual van is more trustworthy than a "our leaders" wall. Cipher will sometimes pluralize. You can put it back to I.
Write who does the work, where, and why the offer is true. Use a real photo. Do not add employees who do not exist. Do not add credentials you do not have.
I versus we
Brand we is fine. Fictional department we is not. Pick a voice and keep it on the menu too, see copy cluster.
How to draft it
Short, checkable.
- Write three true sentences: who, where, what you will not do.
- Add a photo you have the right to use, you, the shop, the work. Not a stock skyline.
- Generate. Cut any invented coworkers, awards, and years that are wrong.
- Put the same NAP as the rest of the site.
Credentials
Licenses you have can go here. Licenses Cipher guessed must go. Not legal advice.
Press
Only real outlets. No "as seen in" logos you did not earn. That is fake reviews' cousin.
About Bizzit versus about you
Do not paste our story as yours. Link if you want. You are the shop.
Empty cells
No CMS of team bios. No Drive import of a handbook.
Limits and caveats
Safety: some sole operators omit a last name or home address. Truth is not the same as oversharing. Do not replace facts with fiction either.
If a sentence would require a competitor SKU we have not verified, or a statistic we did not measure, it does not belong here.
What to do after you read this
If this page answered the query, open Create with the nouns from your own business, not a slogan. If it did not, you are probably in the wrong cluster: go back to the blog hub or Trust and legal. Do not spin a second URL for a synonym. One intent per page is the whole point of this library.
Tools that actually do this job
These are public pages. Use them when the job is this job. They are not a second product you have to buy.
Questions people actually ask
Do I need an About page?
It helps humans and is a natural place for the real name. A site can live without it if contact and hours are strong, but do not replace it with a fake team.
Can my dog be on it?
If the dog is real. Yes. A stock golden retriever is a tell.
Founded in 1998?
Only if true. Cipher likes round years. Check.
Pro add a nicer About?
Pro is the $12 bundle. It is not a biography writer with sources.