After you launch
If the flyer has a full menu and a tiny URL, you will reprint every time the soup changes.
A flyer is a physical ad. The site is the living menu, hours, and prices. Put a QR and one sentence of what you are. Leave the soup on the URL.
Print the name, the one action, a QR to the published URL, and maybe a from-price that will not change this month. Not the whole catalog.
What paper is bad at
Daily prices, holiday hours, sold-out SKUs. That is why you have a site.
What paper is good at
A face, a neighborhood, a handoff at a market. The QR is the hinge.
How to make one that does not rot
Write less than you want.
- Publish the site. Test the URL.
- Write one line: who you are and the action (pickup, book, see hours).
- Generate a QR to that URL. Put it large.
- Add a from-price only if you will still honor it after the stack is printed.
- Print a small batch. If the URL was the slug, you can reprint when Pro's domain is live.
We do not print
Canva or a shop. We host. See the brochure comparison if paper was going to be the whole product.
Not after-you-publish
That page is the first hour online. This page is the stack on a windshield or a corkboard.
Legal-ish
Do not put fake reviews on a flyer. Do not put a city list you do not serve. Same rules as the site.
Limits and caveats
A QR to an unpublished preview is how you train the neighborhood to ignore you.
If a sentence would require a competitor SKU we have not verified, or a statistic we did not measure, it does not belong here.
What to do after you read this
If this page answered the query, open Create with the nouns from your own business, not a slogan. If it did not, you are probably in the wrong cluster: go back to the blog hub or After you launch. Do not spin a second URL for a synonym. One intent per page is the whole point of this library.
Tools that actually do this job
These are public pages. Use them when the job is this job. They are not a second product you have to buy.
Questions people actually ask
Should the flyer list hours?
Only if they are stable. Otherwise "hours on the site" plus QR.
Can Cipher design the flyer?
We are not Canva. Write the line. Design elsewhere. QR from qr-link.
UTM on a flyer QR?
If you will print one batch for one campaign and actually look. Otherwise clean URL.
Is a flyer an ad you pay for?
Printing is a cost. Paid social is another. See when to buy ads.